Dagupan City, the “Bangus Capital of the World” and the premier city of the province of Pangasinan is strategically located in the mid-section of the province under the 4th Congressional District and considered as the center of education, commerce and trade industry in the North.

The City of Dagupan covers a land area of 43.64 square kilometers. It is bounded in the North by the Lingayen Gulf, Calasiao in the South, Mangaldan in the East and Binmaley in the West.

Based on the actual YR 2005 population census, the city registered a total population of 148,721 which usually doubles during day time due to the influx of traders, with an annual growth rate of 0.69% and a density of 3,437 populations per square kilometers. The city is subdivided into thirty-one (31) barangays.

The city has sixty (60) public and private elementary and secondary schools, three (3) universities and twelve (12) colleges with an estimated combined student population of 65,000. As a business center, it has fifty-six (56) banks, ten (10) financial firms, eleven (11) hotels and inns, six (6) shopping malls, nine (9) bus lines, twenty-one (21) security agencies employing 2,300 security personnel and more than 7,000 business establishments. An estimated 8,500 private and public utility vehicles from all parts of Pangasinan as well as neighboring provinces to include Metro Manila and Cagayan Valley also ply their routes to the city causing traffic congestion.

The day-to-day monitoring of the situation in the city is complimented by Dagupan’s various mass media outlets, which consist of 12 weekly newspapers, 5 radio stations, two (2) television stations, three (3) cable television stations and twenty (20) Internet service providers. With Dagupan’s highly urbanized characteristics, it has been aptly described as the “city that never sleeps”.